Challenging the Norms to Transform Industrial Fan Supply
In a market dominated by tradition and transactional relationships, we recognised an urgent need for change. Last year, Axair Fans launched our bold and disruptive “We’re Revolting” campaign, not just to capture attention but to champion a fundamental shift in the way industrial fan suppliers engage with their customers. This wasn’t a gimmick or a fleeting marketing stunt; it was, and remains, a declaration of our commitment to redefining what value looks like in this industry.
The Why: Breaking the Mold of an Antiquated Industry
The industrial fan sector has long been rooted in practices that prioritise products over people, and people are a companies greatest asset. At Axair, we’ve encountered frustrations from customers who’ve had to navigate poor people experiences, complicated supplier processes, insufficient technical support, and a lack of meaningful customer service. For decades, the status quo has been characterised by:
• Minimal Pre-Sales Engagement:
Limited understanding of customer-specific needs during the buying process.
• Post-Sales Gaps:
Inadequate troubleshooting and lack of follow-up support.
• Transactional Focus:
Suppliers delivering products without fostering long-term partnerships or offering tailored solutions.
We launched “We’re Revolting” to make a clear statement: we’re rejecting this outdated model. More than that, we’re proving that industrial fan supply can, and should, offer more. At the heart of this campaign lies a series of actions that elevate customer experience and redefine supplier accountability. Here’s what we’re revolting against, and what we’re doing instead:
From Sales-First to Solutions-FirstWe don’t just sell fans; we solve problems. By integrating technical consultancy into the buying process, we ensure our customers receive solutions that are perfectly suited to their needs—whether it’s a fan for a corrosive environment or a system upgrade for energy efficiency.
From Delays to Immediate Action
Long lead times and slow responses frustrate customers and disrupt operations. Our fast response times ensure that customers can rely on us, not just for products but for immediate advice, quotes, and service.
From Silence to Continuous Support
Post-sale support is often an afterthought in this industry. At Axair, we’ve woven it into our operations, offering diagnostics, troubleshooting, and performance optimization as an integral part of our service.
From Cold Interactions to Meaningful Relationships
Customer service isn’t just about solving problems, it’s about building trust. Our team is trained to listen actively, communicate transparently, and demonstrate empathy in every interaction.
Transparency and Accountability
Launching a campaign as audacious as “We’re Revolting” required more than words; it demanded actionable proof. Transparency has been our guiding principle. We’ve made it clear to customers what they can expect from us; enhanced technical expertise, customer-centric brand and core values. At Axair, this revolution isn’t just about redefining who we are. It’s about reimagining the standards of the entire industrial fan industry. Because when customers trust their suppliers, innovation thrives, efficiency improves, and everyone wins.